Dwayne “The Rock” Johnson and his partner Dany Garcia are developing a “Muscle Beach” series with USA Network.
“Muscle Beach” — an hourlong scripted drama — is set in a legendary bodybuilding gym in ’80s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. The series explores the body-obsessed fitness movement that took the nation by storm at the time of the supersized Reagan ’80s, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams.
The script is penned by Jeremiah Friedman and Nick Palmer, who will also serve as exec producers. Johnson will exec produce through his Seven Bucks Productions banner, along with Garcia, and Beau Flynn of FlynnPictureCo. Seven Bucks’ Hiram Garcia and Brian Gewirtz, plus FlynnPictureCo’s Wendy Jacobson will also produce.
The writers and producers are the same team that sold the sci-fi action comedy feature “Alpha Squad 7,” starring Johnson, to DreamWorks this year.
Eric Lehrman and Tiffany Hawthorne bought the script for USA Network. Universal Cable Production’s Dawn Olmstead, Kate Fenske and Garrett Kimble will oversee the project for the studio.
The project is the second Muscle Beach-inspired TV project to be announced this week. Yesterday, Arnold Schwarzenegger signed a deal with CBS Television Studios to develop “Pump,” a series about his Venice Beach-based bodybuilding youth.
The Rock posted this on his Instagram post: BIG NEWS: Our @sevenbucksprod along with our producing partner Beau Flynn’s @flynnpictureco sell a script titled “MUSCLE BEACH” to USA Network! Written by Jeremiah Friedman and Nick Palmer. An original hour long drama series who’s found the perfect home at USA – a network who’s been on fire with their brilliant dramatic television. “Muscle Beach” is set in a legendary bodybuilding gym in 1980’s Venice Beach where a colorful tribe of lost souls struggle to reinvent themselves by bench-pressing their way to a bigger, better American dream, no matter what the cost. As the series explores the body obsessed fitness movement that took the nation by storm during the supersized Reagan 80’s, the excess of the era and the many temptations of Los Angeles will expose the dark side of chasing dreams. As a kid growing up in the 80’s it’s exciting to produce a series that stays true to our brand and dig deep into an iconic time in bodybuilding and unique Venice Beach culture – the 80’s. The 80’s was a crazy time in Venice Beach with many lost souls. A very crazy time… #SevenBucksProds #FlynnPictures #USANetwork #OriginalDramaSeries #MuscleBeach