Competitors at BodyPower Expo 2017 to have access to Liquid Sun Rayz competition bronzer to define and enhance their physique on stage
The scale of effort that goes into preparing for a stage appearance in a bodybuilding or fitness modelling competition is beyond comprehension for those outside of the industry. Every sinew, smile, strand of hair, costume and skin tone is scrutinised by a panel of judges. The difference between victory and defeat is based on incredibly small margins.
BodyPower Expo, the world’s largest indoor fitness expo, is a phenomenal platform for some of the biggest and best national and international bodybuilding and fitness modelling competitions. BodyPower organisers have today announced a brand-new deal with renowned tanning company Liquid Sun Rayz to become the official tanning partner for the 2017 show.
A Liquid Sun Rayz tan can be that minuscule margin that decides a place in a competition, and their Competition Bronzer is amongst the darkest and most intense on the market today to ensure that competitors look fantastic in any lighting. Far from being detrimental to skin tone, competitors will also benefit from the fact that Liquid Sun Rayz also uses moisturising agents, that not only hydrate, but also work as a skin treatment.
Louise Beard-Ritsma, Managing Director of Liquid Sun Rayz Europe states: “Liquid Sun Rayz are delighted to be the official tanning partners to the BodyPower Expo. This partnership marks another milestone in the growth of Liquid Sun Rayz here in the UK and Europe. Above all, we look forward to working with the athletes delivering our world-class tanning services to them and putting the finishing touches to their hard work. Athletes first, always.”
BodyPower Operations Manager Chris Bubb commented: “We organise competitions with a dual responsibility to not only entertain and enthral visitors but also to make sure that the experience of competing is second to none. Partnering with Liquid Sun Rayz means we can offer a premier tanning solution to PCA Qualifier and BodyPower Model Search competitors, giving people every opportunity to enjoy and thrive in their experience on stage.”
All entrants to the BodyPower Model Search and PCA Qualifier, two fantastic competitions held at BodyPower Expo, will be given the opportunity to book a tan with Louise and her team on the day.
BodyPower Model Search is a unique fitness model competition sponsored by Men’s Fitness that judges entrants 50% on physique and 50% on marketability with no compulsory poses or callouts.
The PCA Qualifier is delivered by the innovative Physical Culture Association with categories including first timers, juniors and novice to encourage fresh talent to come into the industry.