WATCH: Dwayne 'the Rock' Johnson releases new Athleticon promo

WATCH: Dwayne ‘The Rock’ Johnson and Dany Garcia release new Athleticon promo.

Dwayne ‘The Rock’ Johnson and his partner Dany Garcia have launched a new promo video for their big event that is taking place on October 2020.

Not much news has officially been released about this event since it was revealed in 2019.

The latest video promo gives bodybuilding and fitness fans a little more info about this event.

The two-day event, hosted in Atlanta on Oct. 10 and 11, will feature Julianne Hough and her KINRGY movement, Yoga Girl Rachel Brathen, Amanda Kloots and Brian MacKenzie on the wellness side, and pro and amateur competitors in the fields of UFC fighting, bodybuilding and basketball. – People Magazine

What is interesting is that Julianne Hough is the actress that played the role of Betty Weider in the film ‘Bigger‘.

The film ‘Bigger‘ focused on the life of Joe Weider, the father of bodybuilding and creator of the Mr. Olympia contest.

Bodybuilding and Fitness

What this site is interested in is the bodybuilding and fitness events at Athleticon.

As every die-hard bodybuilding fan knows, there is only one title that every bodybuilder wants and that is the Olympia title. No other contest can replace the rich history of this event.

Some media outlets are spreading rumors linking 7X Mr. Olympia Phil Heath, Kai Greene, 2019 Mr. Olympia Brandon Curry and even 2018 Mr. Olympia Shawn Rhoden to this event.

The NPC/Pro League event at Athleticon will be called The ICON World Classic. The Athleticon official website stated that they are inviting the best NPC/Pro League athletes to compete at this event.

2019 212 Olympia Champion Kamal Elgargni has confirmed that he was contacted and invited verbally to the Athleticon event.

Regarding amateur events, the NPC Worldwide International Championships will also be taking place at this event.

Robin Chang, Vice President of Live events, has been hard at work traveling the world representing his employers, Athleticon and NPC Worldwide (Jim Manion).

Robin’s job is to convince athletes from all over the world to set up a team and represent their country at the NPC Worldwide International Championships.

Many NPC Amateur athletes living in the USA are not happy as they cannot compete at this event as stated in the qualification rules.


The event will be held in Atlanta, GA October 9-11, 2020.


Dwayne Johnson and Dany Garcia are excited to announce the first round of Athleticon programming coming to the Georgia World Congress Center this October. Athleticon is unlike anything that’s been done before – an event on a global scale allowing real people, with real lives, to celebrate movement and competition, to enrich themselves and loved ones and experience the joy of life and community. 

Athleticon 2020 includes:

  • The brand-new ICON World Classic and NPC Worldwide International Championships
  • Athleticon Wellness and Fitness Studios: world-renowned instructors teaching classes for all experience levels.
    • KINRGY with Julianne Hough
    • Yoga with Rachel Brathen
    • High Performance Training with Brian Mackenzie
    • Heart-Pumping Dance Workout AK! with Amanda Kloots
  • The UFC Fan Experience: get closer than ever to the world of UFC.
  • AthletiConference: thought-leaders discuss whole-body health, keys to success, and much more.
  • Slam N’ Jam 3 on 3 Basketball Tournament: compete with over 60 teams for the championship title. Registration details coming soon!
  • Athleticon Festival: live music performances, surprise appearances, food trucks, and so much more.

Read More: Former Olympia Weekend producer teams up with Dany Garcia and The Rock to produce Athleticon

Read More: Qualification rules for 2020 NPC Worldwide International Championships