Evolution of Bodybuilding

WATCH: Phil Heath believes he was pushed aside in lead up to 2018 Mr. Olympia


WATCH: Phil Heath believes he was pushed aside in lead up to 2018 Mr. Olympia.

Evolutionofbodybuilding.net were proven right in their story about AMI and Olympia LLC showing lack of respect for the 7X Mr. Olympia winner Phil Heath in the lead up to the 2018 Mr. Olympia.

In a recent interview on Muscular Development, Phil Heath revealed how he felt that AMI and Olympia LLC had other priorities in the lead up to the 2018 Olympia Weekend.

One would expect that the focus would have been on Phil Heath winning his eight-straight title and matching Lee Haney and Ronnie Coleman’s record.

Evolutionofbodybuilding.net wrote about this three months (27 June, 2018) before the 2018 Olympia Weekend took place.

Read More: Lack of respect shown towards 7X Mr. Olympia Phil Heath with new judging format

Phil also believes that Bader Boodai invested a lot of money to promote Big Ramy. The promotion was there as Big Ramy was mentioned everywhere, but unfortunately for Ramy and Bader Boodai, the result was not.

In the past, Phil Heath explained that major supplement companies that sponsored the top athletes used to make deals to give their athletes major promotion. These deals would include more social media promotion and as well magazine cover shots in the lead up to the Olympia.

The difference between Phil and the other athletes is that he went into the 2018 Olympia without any sponsors.

It is incredible to think that a 7X Mr. Olympia winner would not have any sponsor going into this show.

Regardless of sponsorship or not, the focus should have been on Phil Heath trying to win his eighth straight title. When the show was over it was like the last seven years did not even happen.

As we explained in our article published on the 27 June, 2018, creating the ‘People’s Champ’ award was another way of taking away the spotlight from Phil Heath.

Roelly WInklaar was the eventual winner of the ‘People’s Champ’ award.

Basically in the lead up to the 2018 Mr. Olympia, not only did Phil Heath have to worry about his opponents, but he had all these negative things happening all around him.

With all this being revealed, it is making more sense now why there have been major changes at AMI in regarding staff to promote and run the event. One major change was the inclusion of Dan Solomon, former owner of Digital Muscle. It looks as Dan Solomon will be running the show instead of Robin Chang.

Chang in recent months has been working closer to NPC/Pro League President Jim Manion in promoting their events internationally. The proof is that Chang has been traveling with the NPC/Pro League delegates all over the world, something he rarely did before.